There is some debate as to the importance of homepages on the modern internet. We would suggest that the homepage is still viable. Your homepage often functions as the gateway to your business. Sure you can have multiple landing pages that promote aspects of your business but there is only one page that will give the overall scope and range of what you are offering. Therefore, homepages in our opinion matter in the User Experience(UX) design, brand aesthetics and overall Search Engine Optimization(SEO) of your site. To that end, we should consider the anatomy of the homepage as critical to the success of your business.