From Scratch to Success: Designing Your Custom E-commerce Website

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Custom design ecommerce website

Custom Design Ecommerce Website: Top Tips for Success 2024

Craft Your E-commerce Success Story with Custom Design

If you’re looking to build a custom design ecommerce website, you’re in the right place. Let’s get straight to the essentials:

  1. Pick the Right Platform: Shopify, WooCommerce, Magento, BigCommerce, or OpenCart.
  2. Simplify Checkouts: Use trusted payment gateways like PayPal, Stripe, Shop Pay, etc.
  3. Optimize for Mobile: Your site must be fast, responsive, and user-friendly on all devices.
  4. Design for Trust: Secure your site with SSL certificates and showcase security badges prominently.

The e-commerce world is booming, experiencing rapid growth thanks to changing shopping habits. Post-pandemic, it’s more crucial than ever to have a robust online presence. A customized design not only makes your site unique but also helps attract and retain customers by addressing their specific needs.

At Savvy Gents, Inc., we understand the power of a well-crafted e-commerce website. We focus on creating tailored digital solutions that drive sales and enhance user experiences. Over the past 13 years, we have transformed businesses in Arkansas and North Carolina by making complex web development straightforward and effective.

Steps to Build an E-commerce Site Infographic - custom design ecommerce website infographic infographic-line-5-steps

I’m Derrick Askew, and I’ve guided Savvy Gents, Inc. through the emerging landscape of e-commerce website design. Our mission is to help your business not just meet but exceed its online goals with a custom design ecommerce website.

Choosing the Right E-commerce Platform

When it comes to building a custom design e-commerce website, selecting the right platform is crucial. Here’s a breakdown of the top choices you should consider:


Shopify is a user-friendly, hosted platform ideal for small to medium businesses. It offers:
– An intuitive interface.
– Over 70 customizable templates.
– Integrated payment solutions.
– Excellent customer support.

Shopify is known for its simplicity and ease of use, making it a great choice for those new to e-commerce.

Shopify interface screenshot - custom design ecommerce website


WooCommerce is a powerful WordPress plugin that transforms your website into a fully functional online store. Key features include:
– Extensive customization options.
– Flexibility with numerous plugins and themes.
– Great for SEO.

WooCommerce is perfect for businesses that prioritize customization and already use WordPress.


Magento is a robust, feature-rich platform designed for scalability. It is best suited for large businesses and offers:
– Unparalleled customization.
– Strong community support.
– Global selling capabilities.

Magento requires more technical expertise but is ideal for complex, large-scale e-commerce sites.


BigCommerce is a hosted solution known for its built-in features and SEO capabilities. Benefits include:
– No transaction fees.
– Scalable and secure environment.
– Excellent product management features.

BigCommerce is perfect for businesses looking for a comprehensive, all-in-one platform that grows with them.


OpenCart is an open-source platform that emphasizes simplicity and customization. Features include:
– A wide range of modules and extensions.
– Easy to set up and manage.
– Community support.

OpenCart is ideal for businesses that need a customizable platform without the complexity of Magento.

OpenCart interface screenshot - custom design ecommerce website

Choosing the right platform depends on your business size, technical expertise, and specific needs. Each of these platforms has its strengths, ensuring you can find one that fits your custom design e-commerce website perfectly.

Steps to Build a Custom Design E-commerce Website

Choose Your Content Management System (CMS)

The first step in building a custom design e-commerce website is selecting the right Content Management System (CMS). Your CMS will be the backbone of your site, so choose wisely.

  • WordPress: Highly versatile, with extensive plugin options for customization.
  • Joomla: Offers robust features and flexibility.
  • Drupal: Known for its security and scalability.

Consider the scalability, features, and support each CMS offers. WordPress is a popular choice for its extensive community support and plugins.

Create an Account or Get Web Hosting

Next, you need web hosting to get your site live. Depending on your needs, you can choose:

  • Shared hosting: Cost-effective but less powerful.
  • VPS (Virtual Private Server): Offers more control and resources.
  • Dedicated server: Best for high-traffic sites needing maximum performance.

Ensure your host provides SSL certificates for secure transactions.

Select an E-commerce Theme or Template

Your theme sets the visual tone of your website. Look for customizable templates that align with your brand.

  • Use high-quality images and maintain a white background for a clean look.
  • Choose a template that is easy to navigate and mobile-friendly.

Customize Your Site and Build Out Web Pages

Customizing your site involves making it unique to your brand:

  • User Interface (UI): Focus on a clean, intuitive design.
  • High-quality images: Use professional photos to showcase products.
  • Seamless checkout: Ensure the checkout process is smooth and fast.

Build essential pages like Home, Shop, About Us, and Contact.

Create Product Listings

Your product listings are crucial for attracting and converting customers:

  • Product descriptions: Write clear, detailed descriptions.
  • High-quality images: Include multiple angles and zoom features.
  • SEO optimization: Use keywords to improve search engine rankings.

Set Up a Payment Gateway, Inventory, and Tax Tools

Choose a payment gateway that suits your needs:

  • PayPal, Stripe, and Braintree are popular options for secure transactions.
  • Implement inventory management tools to keep track of stock.
  • Set up tax calculation tools to automate sales tax.

Test and Launch Your E-commerce Site

Before launching, ensure everything works perfectly:

  • Quality assurance: Check for broken links and errors.
  • Stress testing: Ensure your site can handle high traffic.
  • Security standards: Implement strong security measures to protect customer data.

Once tested, announce your site launch through social media, email lists, and paid advertising.

Now that your site is ready to go live, it’s time to look at the benefits of custom e-commerce development.

Benefits of Custom E-commerce Development

Creating a custom design e-commerce website has many advantages. Let’s look at some key benefits that can take your online store from scratch to success.

Improvement in Bounce Rate and Conversions

A custom e-commerce site can drastically lower your bounce rate. By deploying an effective customer engagement model, you can keep visitors on your site longer. Engaged customers are more likely to convert, leading to increased sales and customer loyalty.

Example: Personalized greetings and product recommendations based on past purchases can make your site more engaging and boost conversions.

Better Search Engine Optimization

Off-the-shelf e-commerce products often come with generic SEO features. A custom site allows you to optimize specifically for your industry. This means better search engine rankings and more organic traffic.

Fact: Custom SEO strategies tailored to your business can outperform generic solutions and drive more targeted traffic to your site.

Handling Unique Processes

Every business has unique needs. Custom e-commerce development allows you to handle specific processes, whether it’s a specialized checkout process, unique payment options, or advanced customer support features.

Story: Imagine a customer needing credit checks before large transactions. A custom site can integrate this seamlessly, improving the user experience.

Integration with Your Business

A custom e-commerce platform can be tailored to fit your business model and marketing strategy perfectly. This ensures smooth operation and better alignment with your business goals.

Example: Integrate your inventory management system directly with your e-commerce site for real-time stock updates.

Build an Attractive Appearance

Custom design means you can create a visually appealing site that stands out. Use high-quality images, a user-friendly interface, and a seamless checkout process to improve the user experience.

Tip: Use a UX research tool to ensure your design meets user expectations.

Get Easy Updates

Old technology can slow your site down. Custom e-commerce development allows you to update to the latest technology, providing better performance and functionality for your customers.

Fact: Regular updates can keep your site secure and running smoothly, ensuring a better shopping experience for your users.

By focusing on these benefits, you can create a custom design e-commerce website that not only attracts visitors but keeps them coming back. Next, let’s explore the key features that make a custom e-commerce site successful.

Key Features of a Custom Design E-commerce Website

A successful custom design e-commerce website needs several key features to stand out. Let’s dive into the essentials.

Easy-to-use Navigation System

Clear Headers and Footer Links: Your navigation should help customers find what they need quickly. Use clear headers like “Shop,” “About Us,” and “Contact Us.” Place important links like “Return Policy” in the footer.

Simple Menus: Keep your menus straightforward. Avoid clever labels that might confuse shoppers.

Mobile-friendly Design

Responsive Design: Ensure your site looks good on all devices. A responsive design adjusts to different screen sizes, providing a consistent experience.

Mobile Optimization: Fast loading times and touch-friendly interfaces are crucial. Large buttons and swipe controls make navigation easy on smartphones and tablets.

Stat: The average daily time spent on a mobile phone in the US is expected to reach 4 hours and 39 minutes by 2024. Source.

Product Videos

High-Quality Videos: Show your products in action. Videos can demonstrate features and benefits better than photos alone.

Product Demonstrations: Use videos to showcase how a product works or looks in real life. This can help customers make informed decisions.

Customer Reviews and Ratings

User-Generated Content: Reviews and ratings build trust. They show real customer experiences and can influence buying decisions.

Social Proof: Highlight positive reviews to reassure potential buyers. This can boost credibility and encourage sales.

Quote: “Showing real reviews from other buyers can help build trust.” Source.

Secured Payment Options

PCI Compliance: Ensure your site meets industry standards for secure transactions. This protects customer data and builds trust.

Encryption: Use strong encryption methods like SSL and TLS to secure data in transit and at rest.

Fact: E-commerce website builders should encrypt your site’s data using standards like SSL and AES 256. Source.

Customization of Products

Color, Size, Add-On Components: Offer customization options for products. Let customers choose colors, sizes, and additional features.

Example: An online shoe store could allow customers to select shoe size, color, and optional insoles.

By focusing on these features, you can create a custom e-commerce site that not only looks great but also provides a seamless shopping experience.

Next, let’s answer some frequently asked questions about custom design e-commerce websites.

Frequently Asked Questions about Custom Design E-commerce Websites

How much does it cost to build a custom e-commerce website?

Building a custom design e-commerce website can vary widely in cost. Here are some general guidelines:

  • Initial Build Cost: Simple sites can start around $5,000, while complex, feature-rich sites can go up to $300,000.
  • Ongoing Maintenance: Expect to pay $300 to $3,000 per month for updates and security patches.
  • Additional Costs: Hosting ($20 to $500 per month), payment processing fees ($10 to $100), and SEO services ($750 to $5,000 per month).

The total cost depends on the site’s complexity, the features you need, and the platform you choose.

What kind of design is good for an e-commerce website?

A good e-commerce design focuses on user experience and aesthetics:

  • White Background: Keeps the site clean and products stand out.
  • High-Quality Images: Use clear, high-resolution images to showcase products.
  • User Interface: Ensure navigation is intuitive with clear headers and footer links.

Example: A jewelry store might use a sleek, elegant design with high-quality images and a simple, white background to highlight the products.

What is the most customizable e-commerce platform?

Several platforms offer extensive customization:

  • Shopify: User-friendly with many themes and apps. Ideal for small to medium businesses.
  • WooCommerce: A WordPress plugin that offers extensive customization and flexibility. Great for those already using WordPress.
  • Magento: Highly scalable and feature-rich, perfect for large businesses with complex needs.

Each platform has its strengths, so choose based on your business size and specific requirements.


Investing in a custom design e-commerce website is not just about aesthetics, it’s about creating a seamless experience that turns visitors into loyal customers. In this guide, we’ve walked you through the essential steps and considerations for building a successful e-commerce site from scratch.

The Importance of Custom Design

Custom design allows your e-commerce site to stand out in a crowded market. By tailoring your website to meet the needs of your customers, you build trust and offer a visually compelling experience. Studies show that it takes only 50 milliseconds for visitors to form an impression of your site. A well-designed site can significantly reduce bounce rates and increase conversions, making your investment worthwhile.

Savvy Gents, Inc.

At Savvy Gents, Inc., we understand the complexities of creating a custom e-commerce website. Our comprehensive approach ensures that every aspect of your site is optimized for user experience and business growth. From the initial consultation to the final launch, we are committed to delivering exceptional quality and service.

We use the latest technologies and design principles to create websites that are not only visually appealing but also robust, secure, and easy to navigate. Our e-commerce website design services are tailored to meet the unique needs of your business and your customers.

Final Thoughts on Building a Successful E-commerce Website

Building a successful e-commerce website involves more than just choosing the right platform and design. It requires a deep understanding of your target audience, a solid marketing strategy, and ongoing improvements to stay ahead of the curve.

By focusing on custom design, you can create a site that not only meets the current demands of the market but is also poised to adapt to future changes and opportunities. With the right partner, like Savvy Gents, Inc., your e-commerce venture is equipped to thrive in a competitive market.

Ready to turn your e-commerce goals into realities? Let us help you build a custom design e-commerce website that ensures your business thrives now and for years to come. Explore our services and see how we can help you excel.

author avatar
Chris Davis Partner
Chris Davis leads Savvy Gents, Inc., a web development firm based in the Fayetteville Arkansas.His team excels in digital signage, e-commerce, hosting, SEO, and crafting unique brands and websites using WordPress and Joomla. With offices in Northwest Arkansas they serve various industries.



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