The Ultimate Guide to Hiring Ecommerce Site Developers

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Ecommerce site developer

Hiring the right ecommerce site developer is crucial as online retail continues to expand globally. The dominance of ecommerce in the retail market has been increasingly clear, making a robust online presence essential for businesses aiming to capitalize on global opportunities. A skilled ecommerce site developer can create a platform that not only meets your local customer needs but also scales to reach a global market effectively.

Ecommerce has shown remarkable growth over the past decade, and projections indicate that this upswing will continue. This advancement calls for a strategic approach in selecting developers who understand the intricacies of creating a comprehensive online store that operates efficiently and securely on a global scale.

Infographic detailing steps for hiring an ecommerce site developer: 1. Define your project scope and objectives. 2. Research potential developers' track records and portfolios. 3. Consider technical skills and platform expertise. 4. Review client testimonials and case studies. 5. Finalize budget and timeline agreements before commencing work. - ecommerce site developer infographic infographic-line-3-steps

Understanding Ecommerce Site Development

When you’re diving into ecommerce, understanding the core components that make up a successful online store is crucial. Here’s a breakdown of the essential elements:

Website Design

The design of your ecommerce site is the first impression customers will have. It needs to be visually appealing, but more importantly, it should be functional and easy to navigate. A well-thought-out design guides customers smoothly from browsing to purchasing, enhancing user experience and potentially boosting sales.

Product Catalog

Your product catalog is where your offerings come to life. It should be organized and detailed with high-quality images and descriptions. This not only helps in SEO but gives your customers a clear understanding of what they are buying, increasing the likelihood of purchase.

Shopping Cart

The shopping cart is a critical component of ecommerce site development. It should be easy to access and modify, showing customers their selected items, prices, and additional costs like shipping. A transparent and efficient cart can significantly reduce cart abandonment rates.

Payment Integration

Secure and versatile payment integration is crucial. Your ecommerce site should support various payment methods, including credit cards, digital wallets, and perhaps even cryptocurrencies to cater to a broad audience. Ensuring these integrations are secure and user-friendly can enhance trust and convenience for your customers.


Security cannot be overstated. Implement robust security measures like SSL certificates and comply with PCI DSS standards to protect personal and payment information. This builds trust with your customers, ensuring they feel safe shopping on your site.


Optimizing your site for search engines is vital. Use relevant keywords, optimize your product descriptions and images, and ensure your site has a responsive design to rank well on Google. This increases visibility and drives more organic traffic to your site.

Mobile Responsiveness

With a significant number of users shopping via mobile devices, your ecommerce site must perform seamlessly on smartphones and tablets. A mobile-responsive design ensures that your site adjusts to various screen sizes, providing an optimal browsing experience for all users.

Customer Service

Lastly, excellent customer service is essential for an ecommerce business. Features like live chat, easy access to support, and a comprehensive FAQ section can enhance the customer experience, fostering loyalty and repeat business.

By focusing on these key areas, an ecommerce site developer can create a robust, user-friendly platform that not only attracts customers but also retains them. Each component plays a significant role in the overall functionality and success of the ecommerce website, making it crucial to choose developers who have a deep understanding and expertise in these areas.

Options for Building an Ecommerce Website

When planning to launch an online store, choosing the right development path is crucial. Here’s a breakdown of the options available for building an ecommerce website:

Ecommerce Website Builders

These platforms are user-friendly and perfect for those new to ecommerce. Shopify, for instance, provides a comprehensive solution that includes hosting, templates, and integrated payment systems. This option is great if you want to get up and running quickly without much technical hassle.

  • Pros: Quick setup, no coding required, support and maintenance provided.
  • Cons: Less flexibility in design and functionality.

Content Management Systems with Ecommerce Plug-ins

Platforms like WordPress with WooCommerce plugins are ideal if you need a site with strong content capabilities, such as blogging, alongside ecommerce. They offer flexibility and a wide range of features but require some technical know-how.

  • Pros: Highly customizable, strong content management features.
  • Cons: Requires more technical skill, ongoing maintenance needed.

Open-Source Ecommerce Platforms

For those who need a highly tailored ecommerce solution, open-source platforms like Magento and PrestaShop offer extensive customization options. These platforms are best suited for larger businesses that require unique features not available in out-of-the-box solutions.

  • Pros: High customizability, full control over your site.
  • Cons: Requires significant technical expertise, responsible for your own hosting and security.

Custom-Built Websites

Hiring a developer or an agency to build a custom ecommerce site provides the highest level of design and functionality customization. This option is best for businesses with specific needs that cannot be met by other platforms.

  • Pros: Tailored to exact specifications, unique design.
  • Cons: Most expensive, longer development time.

Each of these options has its own set of advantages and challenges. Your choice will depend on factors like budget, technical expertise, and specific business needs. For example, if quick market entry is crucial, an ecommerce website builder might be the best route. However, if your business model requires unique features and you have the budget for it, a custom-built solution or an open-source platform might be more suitable.

Understanding these options will help you make an informed decision that aligns with your business goals and customer needs. Next, we’ll discuss the role of an ecommerce site developer in bringing these digital platforms to life, ensuring they meet both market demands and user expectations.

The Role of an Ecommerce Site Developer

When launching an ecommerce website, the expertise of an ecommerce site developer is crucial. These professionals handle various aspects of website creation, from the visual appeal to the complex backend processes. Here’s a breakdown of their key roles:

Frontend Development

The frontend of your ecommerce site is what your customers see and interact with. Frontend developers focus on creating an intuitive and attractive user interface. They ensure that the website is easy to navigate, visually pleasing, and aligns with your brand’s style. This involves the layout, design, and responsiveness of the site across different devices, crucial as mobile commerce sales are expected to rise significantly.

Backend Development

While frontend development captures the customer’s attention, backend development is what keeps the site running smoothly. Backend developers work on the server-side, managing the database and ensuring that all the backend processes function seamlessly. This includes managing user connections, securing transactions, and data storage. Essentially, they build and maintain the technology that powers the components which users do not see.

API Integration

APIs, or Application Programming Interfaces, allow your ecommerce platform to integrate with other software. This is crucial for functionalities like payment gateways, social media integration, and connecting with customer relationship management (CRM) systems. Ecommerce site developers ensure these integrations are seamless, enhancing the functionality of your ecommerce site without compromising user experience.

Security Implementation

Security is paramount in ecommerce. Developers implement robust security measures to protect sensitive customer data and ensure compliance with security standards like PCI DSS for payment processing. This includes setting up SSL certificates for secure connections and creating secure coding practices to protect against vulnerabilities like SQL injections and cross-site scripting (XSS).

Responsive Design

With a significant percentage of users shopping on mobile devices, responsive design is non-negotiable. Ecommerce site developers ensure that your website adjusts smoothly to different screen sizes and resolutions, providing a seamless shopping experience whether on a desktop, tablet, or smartphone. This not only enhances user experience but also contributes positively to SEO rankings, as mobile-friendliness is a ranking factor.

In summary, the role of an ecommerce site developer is multifaceted, covering everything from the visual elements that users interact with to the complex backend processes that keep the ecommerce platform operational. Their expertise ensures that the site is not only appealing but also robust, secure, and functional across all devices. Understanding how to choose the right developer becomes crucial, as this decision will significantly impact the success of your ecommerce business.

How to Choose the Right Ecommerce Site Developer

Choosing the right ecommerce site developer is crucial for setting up a successful online store. Here’s how to make sure you pick the best match for your project:

Project Scope

First, define what you need. Are you building a small boutique, or a large online marketplace? Do you need special features like custom apps or international payment systems? Clear scope helps ensure that the developer can handle your project’s size and complexity.

Brand Alignment

The developer should understand your brand’s voice and vision. This alignment ensures that the website reflects your business perfectly. Discuss your brand values, target audience, and market positioning with potential developers to see if they grasp your brand identity.

Technical Skills

Technical expertise is non-negotiable. Ask about their experience with the ecommerce platforms you’re considering, like Shopify or Magento. Ensure they have skills in web design, coding, API integration, and responsive design to make your site functional and user-friendly on all devices.


Look for a developer with a proven track record in ecommerce. Check their portfolio for past projects similar to yours. Experience in your industry can be a big plus, as it means the developer is already familiar with common challenges and industry standards.

Client Testimonials

What do previous clients say? Client feedback can provide insights into a developer’s reliability, responsiveness, and ability to deliver on time and budget. Positive testimonials are a good indicator of satisfaction and can help you gauge if they’re the right fit for your ecommerce project.

By considering these factors, you can choose an ecommerce site developer who not only meets your technical requirements but also understands your brand and can contribute to your project’s success.

Key Considerations When Hiring an Ecommerce Site Developer

When planning to launch or revamp your ecommerce site, selecting the right ecommerce site developer is critical. Here are some key considerations to keep in mind:


Understanding your financial limits is crucial. Determine how much you can afford to spend on the development of your ecommerce site. This will help you filter out candidates outside your price range and focus on those who can work within your budget.


Set realistic timelines for your project. Discuss with potential developers how long they anticipate the project will take. Make sure their estimated timeline aligns with your business needs, especially if you have specific launch dates in mind.

Platform Expertise

Choose a developer with the right platform skills. Whether you’re using Shopify, WooCommerce, or a custom solution, it’s important that your developer is highly skilled in the platform of your choice. This ensures they can maximize the features of the platform to benefit your business.

Support and Maintenance

Post-launch support is essential. Inquire about the developer’s policies on support and maintenance after the site goes live. You’ll want someone who offers timely assistance for any issues that arise and can provide regular updates to keep your site running smoothly.


Plan for the future growth of your business. Ensure that the developer you choose can create a site that grows with your business. This includes being able to handle increased traffic and sales without performance issues.

By focusing on these considerations, you can ensure that you hire an ecommerce site developer who not only fits your immediate needs but also supports your long-term business growth. Next, we will look into the platforms that are commonly used for developing ecommerce sites and how to evaluate them.

Evaluating Ecommerce Development Platforms

When planning to launch an online store, choosing the right ecommerce development platform is crucial. It affects everything from your day-to-day operations to the scalability of your business. Here, we’ll discuss four popular options: Shopify, WooCommerce, Magento, and custom solutions.


Shopify is a leading choice for many businesses, from small startups to large enterprises. It’s known for its ease of use and comprehensive features. Shopify handles hosting, security, and updates, making it an all-in-one solution. This platform is ideal if you want a system that takes care of the technical aspects so you can focus on selling your products. Moreover, Shopify’s SaaS model ensures that your site is always up-to-date with the latest features and security enhancements.


WooCommerce is a flexible plugin for WordPress websites. It turns any WordPress site into a fully functional ecommerce store. If you’re already familiar with WordPress, WooCommerce offers a seamless integration, allowing you to leverage the extensive customization options of WordPress. It’s particularly powerful for businesses that require a strong content strategy alongside their ecommerce activities.


Magento (now Adobe Commerce) offers a robust platform for large businesses with complex ecommerce needs. It provides extensive customization options, capable of handling large product catalogs and complex customer databases. Magento is suitable for businesses that have technical expertise in-house, as it requires more in-depth development skills to set up and maintain.

Custom Solutions

For businesses with very specific needs that cannot be met by off-the-shelf platforms, custom ecommerce solutions are the way to go. Developing a custom solution means you can tailor every aspect of the ecommerce experience to fit your unique requirements. While this option offers maximum flexibility, it also requires a significant investment in time and resources.

Choosing the Right Platform

When evaluating these platforms, consider your current business needs and future growth plans. Here are some key factors to keep in mind:
Scalability: Can the platform grow with your business? Look for options that can handle increased traffic and sales without compromising performance.
Security: Does the platform offer robust security measures to protect your data and your customers’ information?
Customizability: How much control do you have over the design and functionality of your store?
Ease of Use: Is the platform user-friendly, especially if you do not have technical expertise?
Support: Does the platform offer reliable customer support?

By carefully considering these factors, you can choose an ecommerce development platform that not only meets your needs today but also supports the long-term growth of your business. Next, we will explore the essential features your ecommerce site must have to ensure success.

Essential Features Your Ecommerce Site Must Have

When setting up an ecommerce website, certain features are non-negotiable for ensuring the functionality and efficiency of your online store. Let’s dive into these essential components.

SEO Capabilities

To drive traffic to your site organically, your ecommerce platform must be equipped with robust SEO capabilities. This includes customizable meta tags, SEO-friendly URLs, and the ability to add alt text to images. These features help enhance your visibility on search engines, ensuring that potential customers find your products when they search relevant keywords.

Site Speed

Site speed is critical. A slow-loading site can increase bounce rates and decrease conversions. Google’s research shows that even a few seconds delay can cost you valuable traffic. Ensure your ecommerce site developer prioritizes optimizing images, leveraging browser caching, and minimizing JavaScript and CSS files to speed up page loading times.

CMS (Content Management System)

A dynamic CMS is crucial for managing the content on your ecommerce site efficiently. Whether it’s updating product descriptions, managing promotional content, or publishing blog posts, a CMS helps keep your content fresh and relevant without needing to dive into the code.

Product Management

Effective product management capabilities are essential. This includes easy uploading of product images, setting up categories, managing inventory, and setting prices. Your ecommerce platform should allow you to handle these tasks seamlessly to keep your store up-to-date with your latest offerings.

Payments and Checkout

Your ecommerce site must support various payment methods to cater to different customer preferences, from credit cards and PayPal to newer forms like Apple Pay. Additionally, the checkout process should be as streamlined as possible to prevent cart abandonment. This might include features like guest checkout options and saving payment information for future purchases.


Given the sensitivity of transaction data, security cannot be overlooked. Your ecommerce site should support HTTPS, utilize SSL certificates, and comply with PCI DSS standards. These security measures build trust with your customers by protecting their personal and payment information from breaches.


Finally, integrations play a crucial role in extending the functionality of your ecommerce site. Whether it’s email marketing tools, CRM software, or analytics services, these integrations should be straightforward to implement. This connectivity ensures that your ecommerce platform can scale with your business as it grows and evolves.

By ensuring these essential features are part of your ecommerce development, you set the foundation for a successful online store that not only attracts customers but also provides them with a seamless shopping experience. Moving forward, we will discuss how to effectively plan your ecommerce website to align with your business goals and customer needs.

Planning Your Ecommerce Website

Planning your ecommerce website is crucial to align it with your business goals and to ensure it delivers an optimal shopping experience. Here are the key steps to consider:

Business Goals

First, define what you want to achieve with your ecommerce site. Are you looking to increase brand awareness, boost sales, or enter new markets? Your goals will dictate the design and functionality of your site. For instance, if international sales are a target, you’ll need multi-currency support.

Shopping Experience

Think about the kind of shopping experience you want to offer. Do your customers prefer a quick and straightforward purchase process, or do they like to explore and discover new products? This will affect how you design your site’s navigation, product pages, and even the checkout process. Features like high-quality images, detailed descriptions, and customer reviews can enhance the shopping experience and help in decision making.

Platform Options

Choosing the right platform is critical. Options range from ecommerce website builders like Shopify, which are user-friendly and quick to set up, to more customizable solutions like Magento or a fully custom-built website. Each has its pros and cons, depending on your budget, technical skills, and specific needs such as scalability and integration capabilities.

Product Addition

Efficiently managing your product catalog is essential. Ensure your platform allows you to easily add and edit products, manage inventory, and sync across all sales channels to avoid overselling. High-quality product images and detailed descriptions are crucial to provide customers with a clear understanding of what they are buying.

Payment and Shipping Settings

Your ecommerce site should support various payment methods including credit cards, PayPal, and newer options like Apple Pay or Shop Pay, to cater to customer preferences and enhance conversion rates. For shipping, integrate with multiple carriers to offer choices like standard, expedited, and same-day delivery.

QA and Launch

Before going live, conduct thorough quality assurance testing. Check everything from the functionality of shopping cart to the responsiveness of the design across different devices. Ensure all payment gateways are working correctly and that security measures like SSL certificates are in place. Testing your site with real users can also provide insights into potential improvements.

By carefully planning each step, from setting clear business objectives to executing rigorous testing before launch, you can build an ecommerce website that not only meets but exceeds customer expectations, setting the stage for your business’s success in the digital marketplace. Moving forward, we will delve into some frequently asked questions about ecommerce site developers to help you better understand their roles and benefits.

Frequently Asked Questions about Ecommerce Site Developers

What qualifications should an ecommerce site developer have?

An ecommerce site developer should have a mix of technical and soft skills to effectively build and manage online stores. Here are key qualifications to look for:

  • Technical Skills: Proficiency in web programming languages like HTML, CSS, JavaScript, and backend languages such as PHP or Ruby. Knowledge of ecommerce platforms like Shopify or Magento is crucial.
  • Experience with Databases: Understanding of database management systems like MySQL or MongoDB is essential for managing product data and customer information.
  • Understanding of SEO and Mobile Responsiveness: Developers should know how to optimize ecommerce sites for search engines and ensure they work well on mobile devices.
  • Problem-Solving Skills: Ability to troubleshoot and solve issues that arise during the development process.
  • Communication Skills: Clear communication is vital for translating client needs into technical specifications.

How much does it cost to hire an ecommerce site developer?

The cost of hiring an ecommerce site developer can vary widely based on several factors including the complexity of the project, the developer’s experience, and geographic location. Here are general guidelines:

  • Freelancer Rates: Typically range from $50 to $150 per hour.
  • Agency Rates: More comprehensive services from established agencies can range from $100 to $300 per hour.
  • Fixed-Price Contracts: For specific projects, developers may offer a flat rate that can range from a few thousand dollars to tens of thousands depending on the project scope.

It’s important to discuss budgets upfront to find a developer whose rates align with your financial expectations.

What are the benefits of hiring a professional ecommerce site developer over DIY platforms?

While DIY platforms like Shopify and Wix make it easier than ever to set up an ecommerce site, hiring a professional developer offers several advantages:

  • Customization: Developers can create a unique store that stands out from competitors, tailored specifically to your business needs.
  • Scalability: Professional developers can anticipate future needs and build scalability into the site, which is crucial as your business grows.
  • Security: Experts ensure that your site is secure against threats, which is essential for protecting sensitive customer information.
  • Technical Support: Ongoing support to handle any issues that arise post-launch, ensuring your store operates smoothly at all times.

By hiring a skilled ecommerce site developer, you leverage professional expertise to build a robust, secure, and unique online store that enhances your brand’s online presence and boosts sales.

As we continue to explore the intricacies of ecommerce development, the right developer can make a significant difference in the success of your online venture.


As we wrap up our discussion on the pivotal role of an ecommerce site developer in the creation and maintenance of successful online stores, it’s clear that the path to ecommerce excellence is complex yet achievable with the right expertise. At , we pride ourselves on not just meeting but exceeding the expectations of our clients by delivering custom ecommerce solutions that are tailored to their unique business needs.

Why Choose Savvy Gents, Inc.?

  • Customized Solutions: We understand that no two businesses are the same. That’s why we offer bespoke ecommerce solutions that are specifically designed to align with your brand’s identity, operational needs, and long-term business goals.
  • Expertise and Experience: With years of experience in ecommerce development, our team has the expertise to handle everything from the simplest to the most complex projects. Our deep understanding of various platforms and technologies ensures that we can recommend and implement the best solutions for your business.
  • Strategic Partnership: Choosing us goes beyond a typical client-service provider relationship. We view every project as a strategic partnership, where your business objectives become our priority. Our commitment to this partnership involves continuous support and guidance, leveraging our industry insights to keep you ahead of trends and technological advancements.
  • Scalability and Flexibility: Our solutions are designed to grow with your business. Whether you’re just starting out or looking to expand, we ensure that your ecommerce platform can scale and adapt to meet changing demands.

By partnering with Savvy Gents, Inc., you’re investing in more than just a website; you’re securing a future-proof asset that will continue to drive growth and deliver value over time. We invite you to explore how our tailored ecommerce solutions can transform your business by visiting our ecommerce services page. Let’s build something remarkable together.

In conclusion, the journey to ecommerce success is indeed filled with challenges. However, with a partner like Savvy Gents, Inc., you are equipped to turn these challenges into opportunities. By focusing on customization, user experience, and strategic partnership, we ensure that your ecommerce venture is not just functional but also thriving and responsive to the evolving digital marketplace demands.

author avatar
Chris Davis Partner
Chris Davis leads Savvy Gents, Inc., a web development firm based in the Fayetteville Arkansas.His team excels in digital signage, e-commerce, hosting, SEO, and crafting unique brands and websites using WordPress and Joomla. With offices in Northwest Arkansas they serve various industries.



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