Freelance Local SEO Pricing Explained: Get the Best Value in 2024

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Freelance local seo pricing

Freelance Local SEO Pricing: Top Tips for 2024 Success

Importance of Freelance Local SEO Pricing in 2024

Navigating freelance local SEO pricing can be tricky, but understanding it can greatly benefit your business. Here’s a quick overview:

  • Hourly Rates: $75–$150
  • Monthly Rates: $500–$10,000
  • Factors Affecting Pricing: Business needs, competition, geographic location, type of services

Local SEO is essential for businesses that want to attract foot traffic. With more than 5 billion Google searches daily, getting your business in front of local customers is crucial.

Why? Because local SEO drives conversions and helps target the full sales funnel, from awareness to purchase. You can reduce dependency on paid ads while achieving a consistent presence online.

I’m Derrick Askew, the founder of Savvy Gents, Inc., with over 13 years in web design and development. Specializing in freelance local SEO pricing, I’ve guided many businesses to optimize their local presence cost-effectively.

Infographic Overview of Freelance Local SEO Pricing - freelance local seo pricing infographic infographic-line-3-steps

Next, let’s delve deeper into understanding how these prices are structured and what they encompass.

Understanding Freelance Local SEO Pricing

When it comes to freelance local SEO pricing, it’s important to know what to expect. Prices can vary widely based on several factors, but understanding the general rates and what influences them can help you make an informed decision.

Average Rates for Freelance Local SEO

Freelance local SEO services typically range from $75 to $150 per hour. Monthly rates can start as low as $500 for basic services and go up to $10,000 or more for comprehensive packages.

Here’s a quick breakdown:

  • Hourly Rates: $75 – $150 per hour
  • Monthly Rates: $500 – $10,000 per month

For example, a small business might opt for a lower-end monthly package around $500, which covers essential services like keyword research and Google Business Profile optimization. On the other hand, a larger enterprise aiming for extensive local reach might invest $10,000 per month for a full suite of services, including local link building and content marketing.

Factors Affecting Freelance Local SEO Pricing

Several factors can influence the cost of freelance local SEO services:

1. Business Needs:
The specific requirements of your business play a huge role in determining the cost. A simple local SEO audit might cost less than a full-scale SEO strategy that includes content creation, link building, and ongoing optimization.

2. Competition:
The level of competition in your industry and location can significantly impact pricing. Highly competitive niches like legal services or healthcare often require more aggressive and costly SEO strategies to achieve top rankings.

3. Geographic Location:
Where your business is located can also affect pricing. SEO providers in regions with a higher cost of living may charge more. For instance, SEO services in New York City might be pricier than those in smaller towns.

4. Service Type:
The type of services you need will also determine the cost. Basic services like Google Business Profile optimization might be less expensive compared to comprehensive services like local content marketing or citation building.

Example: A local restaurant might only need basic services like NAP consistency and Google Business Profile optimization, while a multi-location retail chain might require an extensive strategy involving local backlinks and detailed competitor analysis.

Understanding these factors can help you better plan your budget and choose the right freelance SEO expert for your business.

Key Elements of Local SEO Services

Local SEO Audit

A local SEO audit is your starting point. It evaluates how well your website ranks in local searches. This audit will look at:

  • Current keyword rankings
  • Local backlinks
  • Technical SEO issues

Cost Range: Automated audits can cost as little as $84/year, while comprehensive audits might go up to $1,999/month.

Automated vs. Comprehensive: Automated audits are quicker and cheaper but might miss nuanced issues. Comprehensive audits provide in-depth insights, including competitor analysis, which helps you understand why competitors might be outranking you.

Google Business Profile Optimization

Formerly known as Google My Business, Google Business Profile (GBP) optimization is crucial for appearing in the local pack. This section appears before other search results and features the three most relevant businesses.

Best Practices:
Accurate Business Information: Ensure your business name, address, and phone number (NAP) are correct.
Keywords: Use relevant keywords in your business description.
Customer Reviews: Collect and respond to customer reviews to boost your credibility.

Cost Considerations: Optimizing a single Google Business Profile can range from basic services at around $100 to more detailed services costing upwards of $500.

Local Citation Building

Local citation building involves listing your business name, address, and phone number on various online directories like Yelp and Angi.

NAP Consistency: Ensure that your NAP details are consistent across all platforms.

Directory Listings: Listing your business on multiple directories helps search engines verify your information.

Cost Per Site: Prices can start at $3 per site. Submitting your information to data aggregators usually costs around $25 each.

Local Link Building

Local link building is crucial for increasing your website’s authority. Unlike traditional link building, this focuses on getting links from local websites.

Importance: Backlinks remain a strong ranking factor. Local backlinks help your website appear more relevant to local searchers.

Local Sponsorships: Sponsor community events or local non-profits.
Resource Pages: Get listed on local resource pages.

Local Content Marketing

Local content marketing involves creating valuable, location-specific content.

Informational Content: Write blog posts, guides, and articles that answer local queries.

Keyword Research: Use tools like Ahrefs to find keywords that include your location.

Ongoing Campaign Costs: Content marketing can be more expensive due to the continuous need for fresh content. Costs can range from $500 to $10,000 per month depending on the scope and quality of the content.

Understanding these elements and their costs will help you make informed decisions about your local SEO strategy. Next, we’ll discuss how to choose the right freelance local SEO expert for your business.

How to Choose the Right Freelance Local SEO Expert

Choosing the right freelance local SEO expert can make or break your local SEO strategy. Here’s how to ensure you get the best value for your investment.

Evaluating Experience and Expertise

Years in Industry: Look for freelancers with several years of experience. SEO is a constantly evolving field, so someone who has been around for a while has likely adapted to many changes. For example, a freelancer with over five years of experience is likely to have a deeper understanding of various SEO tactics.

Successful Campaigns: Ask for examples of successful campaigns. A freelancer who has helped businesses like yours succeed can likely do the same for you. For example, a bakery saw a 30% increase in online orders after working with an SEO expert experienced in local SEO for food businesses.

Niche Expertise: Some SEO experts specialize in specific industries. If they have experience in your niche, they’ll understand the unique challenges and opportunities you face. This can lead to more effective strategies and quicker results.

Reviewing Portfolio and Client Testimonials

Case Studies: Case studies offer a detailed look at what the freelancer has accomplished. Look for case studies that show significant improvements in local search rankings, traffic, and conversions.

Client Feedback: Positive client feedback is a strong indicator of reliability and effectiveness. Look for testimonials that highlight the freelancer’s ability to deliver results and maintain good communication.

Example: One small business owner praised their SEO firm for always being available to answer questions, which made the process smooth and stress-free.

Success Stories: Ask for specific success stories. These stories can give you a better idea of the freelancer’s capabilities and how they’ve helped other businesses achieve their goals.

Importance of Clear Communication

Expectations: Clear communication about what to expect is crucial. The freelancer should explain their strategies and how they plan to achieve your goals. This helps set realistic expectations and avoids misunderstandings.

Reporting: Regular, detailed reports on work done, progress, and metrics are essential. These reports help you track the effectiveness of the SEO strategies and make informed decisions. Ask if they provide monthly reports and what metrics they include.

Ongoing Support: SEO is not a one-time task. The freelancer should offer ongoing support to adapt strategies based on performance and changes in search engine algorithms. Ensure they are available for regular check-ins and updates.

By carefully evaluating these factors, you can choose a freelance local SEO expert who will deliver the best value for your business. Next, let’s address some frequently asked questions about freelance local SEO pricing.

Frequently Asked Questions about Freelance Local SEO Pricing

How much should I budget for local SEO?

Budgeting for local SEO can vary widely depending on your business needs and goals. On average, freelance local SEO pricing ranges from $75 to $150 per hour. Monthly rates typically fall between $500 and $10,000.

For a small business with basic needs, you might expect to spend around $500 to $1,500 per month. This would cover essentials like Google Business Profile optimization and local citation building.

If you need more comprehensive services, such as ongoing content marketing and link building, your budget might increase to $2,000 to $5,000 per month. For highly competitive markets or larger businesses, it’s not uncommon to see costs exceed $10,000 per month.

SEO Budget - freelance local seo pricing

Is local SEO worth the investment?

Absolutely! Local SEO is crucial for attracting customers who are ready to buy. According to research, nearly 50% of all Google searches have local intent, and these searches often lead to store visits and purchases within a day.

Investing in local SEO can boost your visibility, increase traffic, and drive more sales. For example, optimizing your Google Business Profile can help you appear in the local pack, which is prime real estate on search engine results pages (SERPs).

Case Study: One small business invested $1,000 per month in local SEO and saw a 30% increase in foot traffic to their store within six months. This led to a significant revenue boost, making the investment well worth it.

Can I do local SEO myself?

Yes, you can manage some aspects of local SEO on your own. Tasks like claiming and updating your Google Business Profile, ensuring NAP (Name, Address, Phone) consistency, and creating local content are manageable without professional help.

However, local SEO can be time-consuming and requires ongoing effort. If you’re not familiar with SEO best practices, you might find it challenging to achieve the desired results.

Most businesses find it more efficient to hire a freelancer or agency. Professionals bring expertise in areas like local keyword research, content creation, and link building, which can significantly improve your local search rankings.

In summary, while you can handle some local SEO tasks yourself, hiring an expert can save you time and help you achieve better results.

SEO Expert - freelance local seo pricing

Next, we’ll explore the key elements of local SEO services to help you understand what you’re paying for and how to get the most value from your investment.


Navigating freelance local SEO pricing can be challenging, but understanding the key factors and average rates can help you make an informed decision. Freelancers offer flexibility and specialized skills that can boost your local search rankings and drive more traffic to your business.

At Savvy Gents, Inc., we recognize the importance of cost-effective and high-quality SEO services. Our tailored affordable SEO packages are designed to meet your specific business needs without breaking the bank. We focus on long-term value, ensuring your investment enhances your online presence and drives sustainable growth.

Investing in local SEO is worth it. The benefits include higher search engine rankings, increased traffic, and more conversions. While it may seem tempting to handle SEO on your own, the expertise and ongoing support from professionals can make a significant difference.

We at Savvy Gents, Inc. are committed to helping your business thrive in the digital landscape. Whether you need local SEO audits, Google Business Profile optimization, or local content marketing, our services provide all the essential components to achieve your goals. We are your partner in growth, dedicated to ensuring your business not only survives but thrives in the competitive online marketplace.

Ready to elevate your business to new heights? Explore our SEO services and let’s take this journey together. With Savvy Gents, Inc., you can navigate the complexities of SEO with confidence and ease.

author avatar
Chris Davis Partner
Chris Davis leads Savvy Gents, Inc., a web development firm based in the Fayetteville Arkansas.His team excels in digital signage, e-commerce, hosting, SEO, and crafting unique brands and websites using WordPress and Joomla. With offices in Northwest Arkansas they serve various industries.



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