Designing a Manufacturing Website: Tips and Best Practices

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How to design a manufacturing website

How to Design a Manufacturing Website: 10 Best Tips 2024


Designing a manufacturing website is crucial for businesses looking to maintain a strong digital presence. In today’s digital era, your website is often the first impression potential clients have of your company. Here are some quick tips to get you started:

Key Tips for Designing a Manufacturing Website:
1. User-Friendly Design: Ensure ease of navigation and quick access to vital information.
2. Technical Details: Showcase detailed product specifications to attract engineers and technical managers.
3. SEO Optimization: Optimize your website for search engines to improve visibility and traffic.

Having a well-designed website isn’t just about aesthetics; it’s essential for reducing friction in the buyer’s journey and increasing sales. At Savvy Gents, Inc., we specialize in crafting custom web solutions that reflect the unique value of your manufacturing business and drive results.

Manufacturing websites must achieve several purposes: inform about products and services, enable easy navigation for technical data, and present complex information clearly. These factors are key to improving user experience and securing new clients.

Key Elements of Manufacturing Website Design - how to design a manufacturing website infographic infographic-line-5-steps

Understanding the Basics of Manufacturing Website Design

What is a Manufacturing Website?

A manufacturing website is a digital platform that showcases a manufacturing company’s products, services, and capabilities. It serves as an online hub where potential clients, partners, and even employees can learn about the company. The purpose of a manufacturing website is to:

  1. Inform: Provide detailed information about products and services.
  2. Engage: Capture the interest of potential clients and partners.
  3. Convert: Turn visitors into leads or customers.

For example, MISCO offers custom solutions for OEM markets and off-the-shelf products. Their site includes robust filtering and sound wave visualization to cater to technical audiences.

Key Elements of a Manufacturing Website

To effectively achieve its goals, a manufacturing website must include several key elements:

Clear Positioning Statement

The positioning statement is typically found in the “hero” section of the homepage. It should clearly inform visitors about what the company does and what makes it unique. For instance, ETI’s website prominently features their expertise in electronic contract manufacturing, making it clear what they offer right from the start.

Intuitive Navigation

Easy-to-use navigation is crucial. Visitors should be able to find what they’re looking for quickly. SuperMax Tools, for example, has a multi-tabbed product page that keeps the interface simple yet comprehensive, catering to both hobbyists and commercial users.

Technical Details

Manufacturing websites often target engineers and technical buyers who need detailed product specifications. Including comprehensive technical information, like MISCO’s customizable “feature compare” function, helps users make informed decisions.

SEO Optimization

SEO-optimized content is vital for driving organic traffic. Regularly updated blogs, industry news, and well-written product descriptions can improve search rankings. Companies like EnvoⓇmask have successfully used SEO to appear on the first page of Google’s SERP for N95 respirators.

Examples of Effective Manufacturing Websites

Path Robotics

Path Robotics specializes in autonomous welding robots. Their website uses storytelling and high-quality visuals to engage visitors and generate leads.

Kongskilde Industries

Kongskilde Industries, known for pneumatic material conveyance, offers localized and translated content to cater to different markets and industries.


Plitek’s website focuses on precision die-cut components. It provides an intuitive user experience with easy access to technical information.

By incorporating these key elements, manufacturing websites can effectively reduce friction in the buyer’s journey and drive better business results. Next, we’ll explore how to set your goals for a successful website design.

How to Design a Manufacturing Website

Setting Your Goals

Before you start designing your manufacturing website, it’s crucial to set clear goals. What do you want to achieve? Increased site traffic? More leads? Better customer engagement? Defining your business objectives and identifying your target audience will guide every step of the design process.

Key Performance Indicators (KPIs) to consider:
Traffic: Number of visits to your site.
Bounce Rate: Percentage of visitors who leave after viewing only one page.
Conversion Rate: Percentage of visitors who complete a desired action (e.g., filling out a form).
Time on Site: How long visitors stay on your site.

Choosing the Right Website Builder

Selecting the right website builder is essential for a smooth development process. Popular options include:

  • WordPress: Flexible and widely used. Great for custom solutions.
  • Joomla: Robust and suitable for complex sites.
  • Custom Solutions: Ideal for highly specialized needs but often more costly.

Defining Your Layout

A well-defined layout ensures a smooth user experience. Start with wireframes to map out the structure and flow. Use prototypes to test user interactions.

Key considerations:
User Experience (UX): Make it easy for visitors to navigate.
Wireframes: Basic layout sketches.
Prototypes: Interactive models for testing.

Claiming Your Domain Name

Your domain name is your online identity. Choose something simple, memorable, and relevant to your business.

Best practices:
– Keep it short and simple.
– Avoid numbers and hyphens.
– Ensure it’s easy to spell and pronounce.

Gathering Your Content

Content is king. Gather all necessary information, including product descriptions, technical details, and multimedia like images and videos.

Content types:
Product Descriptions: Detailed and clear.
Technical Details: Specifications and features.
Multimedia: High-quality images and videos.

Adding the Right Pages

Ensure your website includes essential pages:

  • Home: Overview of your business.
  • About: Information about your company.
  • Products/Services: Detailed offerings.
  • Contact: Easy ways to get in touch.
  • Blog: Regular updates and industry news.

Designing Your Website Elements

Design elements like branding, color scheme, typography, and imagery play a significant role in user engagement.

Key elements:
Branding: Consistent with your brand identity.
Color Scheme: Visually appealing and cohesive.
Typography: Readable and professional.
Imagery: High-quality and relevant images.

Picking Professional Tools

Utilize professional tools to enhance your website’s performance and functionality.

Essential tools:
SEO Tools: Improve your search engine ranking.
Analytics: Track and analyze website performance.
CRM Integration: Manage customer relationships effectively.

By following these steps, you can create a manufacturing website that not only looks great but also performs well. Next, we’ll examine examples of successful manufacturing websites to inspire your design.

Examples of Successful Manufacturing Websites

Path Robotics

Path Robotics, a leader in autonomous welding robots, showcases a stellar example of a lead-generating website. Their site excels in storytelling and uses stunning visuals to introduce their intelligent robots. The homepage features an explanatory video and breaks down their process into three simple steps: “it sees,” “it understands,” “it welds.” This clear narrative demystifies their technology and engages both technical and non-technical audiences.

robotic welding - how to design a manufacturing website

Kongskilde Industries

Kongskilde Industries specializes in pneumatic material conveyance and offers a tailored website experience. The site includes localization and translation features, catering to a global audience. It leads with a clear positioning statement and provides separate experiences for their primary verticals: industrial and grain. The robust filtering mechanism helps technical audiences find relevant information quickly.

pneumatic conveyance - how to design a manufacturing website


ETI’s website is a great example of electronic contract manufacturing. It clearly positions the brand and its services, making it easy for visitors to understand who they are and what they do. The homepage features clear paths into their three main service lines: Printed Circuit Board Assembly, Box Build Solutions, and Wire Harness Assembly. The inclusion of client logos and testimonials builds trust and credibility.

electronic manufacturing - how to design a manufacturing website


Plitek, a manufacturer of precision die-cut components, has designed an intuitive website that caters to both newcomers and technical audiences. The site provides a clear overview of their converting capabilities, services, materials, markets, and products. The intuitive user experience ensures that engineers and technical audiences can easily find the detailed information they need.

die-cut components - how to design a manufacturing website


Air-Cure’s website focuses on dust control systems and uses eye-catching imagery to add visual interest and drama. The homepage hero image clearly communicates how their products help customers. Unique iconography depicts the industries they serve, making the content visually engaging. Despite not being the largest site, it succeeds with a clear content strategy and succinct navigation.

dust control systems - how to design a manufacturing website

Halco USA

Halco USA, a manufacturer of hook and loop fasteners, provides a succinct overview of their offerings while delivering detailed information to engineers and purchasing agents. Their product pages feature a robust filtering system, allowing users to quickly find specific products. Industry pages highlight Halco’s expertise and offer opportunities to request sample kits, making it easy for potential customers to evaluate their solutions.

hook and loop fasteners - how to design a manufacturing website

Next, we’ll discuss best practices for manufacturing website design to help you create a site that stands out.

Best Practices for Manufacturing Website Design

Creating a manufacturing website that stands out requires attention to several key elements. Let’s dive into the best practices for how to design a manufacturing website:

Clear Positioning Statement

Your hero section is the first thing visitors see. Make it count with a clear positioning statement. This should include a brief company overview and a strong value proposition. For instance, Bridgeport Fittings uses “Be Fast” to highlight speed and efficiency, which resonates with their target audience.

Intuitive Navigation

Intuitive navigation is crucial. Your menu structure should be simple and easy to follow. Use clear labels and logical user paths to guide visitors. Include quick links to essential pages like “Products,” “About Us,” and “Contact.”

Filtering Mechanisms

Manufacturing websites often feature extensive product catalogs. Implement filtering mechanisms to help users find what they need quickly. Offer filters for product categories, technical specifications, and case studies. PLT Health Solutions does this well by allowing users to filter ingredients by categories like “Active Nutrition.”

SEO-Optimized Content

Your content must be SEO-optimized to attract organic traffic. Regularly update your site with industry news, quality content, and technical details. Use keywords strategically. For example, creating pillar pages can establish your authority on specific topics and improve search rankings.

Continuous Improvement

Lastly, focus on continuous improvement. Use A/B testing to find what works best. Collect user feedback and analyze analytics to understand visitor behavior. This ongoing process helps you refine your website for better performance.

By following these best practices, you can create a manufacturing website that not only looks great but also functions effectively as a lead generation tool.

Next, we’ll discuss frequently asked questions about manufacturing website design to address common concerns and provide additional insights.

Frequently Asked Questions about Manufacturing Website Design

What is a manufacturer website?

A manufacturer website is an online platform that showcases a manufacturing company’s products, services, and capabilities. Its primary purpose is to inform potential customers, partners, and stakeholders about what the company offers and how it can meet their needs.

E-Fab: This site allows users to find products by materials, capabilities, and more.
SuperMax Tools: Features easy-to-find product content and video tutorials.

How much does it cost to design a website?

The cost of designing a manufacturing website can vary widely based on several factors:

  • Complexity: A basic site may cost a few hundred dollars, while a custom site with advanced features can run into thousands.
  • Customization: Pre-built templates are cheaper than custom designs.
  • Professional Services: Hiring professional designers and developers will increase costs but can provide a more polished result.
  • Ongoing Costs: Don’t forget about hosting, domain renewal, and maintenance, which can add to the annual expenses.

Price Range:
Basic: $500–$2,000
Intermediate: $2,000–$10,000
Advanced: $10,000+

How do I create a commercial website?

Creating a commercial website involves several key steps:

1. Setting Goals: Define your business objectives and target audience.

2. Choosing a Website Builder: Platforms like WordPress or custom solutions offer flexibility and ease of use.

3. Defining Your Layout: Use wireframes and prototypes to plan the user experience.

4. Claiming Your Domain Name: Register a domain that reflects your brand.

5. Gathering Your Content: Collect product descriptions, technical details, and multimedia.

6. Adding the Right Pages: Include essential pages like Home, About, Products/Services, Contact, and Blog.

7. Designing Your Website Elements: Focus on branding, color scheme, typography, and imagery.

8. Picking Professional Tools: Integrate SEO tools, analytics, and CRM systems to enhance functionality.

By following these steps, you can create a manufacturing website that effectively showcases your offerings and attracts potential customers.

Next, we’ll explore examples of successful manufacturing websites to provide inspiration and practical insights.


Creating a well-designed manufacturing website isn’t just about aesthetics; it’s about functionality, user experience, and driving business goals. A thoughtfully crafted website can significantly enhance your digital presence, making it easier for potential clients to find, understand, and choose your products or services.

Importance of a Well-Designed Manufacturing Website

Why it Matters: According to Gartner, 77% of B2B buyers describe their last purchase as “very complex or difficult.” A well-designed website can reduce this friction by providing clear information, intuitive navigation, and easy access to technical details.

Customer Journey: Your website plays a critical role in the buyer’s journey. From identifying problems to exploring solutions and validating choices, a seamless digital experience can make a significant difference.

Competitive Edge: In a market where buyers often research anonymously and are 73% of the way through the buying process before contacting a supplier, having a robust digital presence gives you a competitive edge.

Savvy Gents, Inc.

At Savvy Gents, Inc., we specialize in crafting manufacturing websites that are not just visually appealing but also highly functional and user-centric. Our comprehensive approach ensures your website meets the unique needs of your business and your customers.

Custom Solutions: We don’t just build websites; we create digital experiences tailored to your specific goals and audience. Whether you’re a startup or an established business, we offer solutions that reflect your brand’s essence and drive engagement.

Expertise: Leveraging platforms like WordPress and Joomla, we ensure your website is flexible, robust, and easy to manage. Our focus on User Experience (UX) ensures your visitors have a seamless journey from landing on your site to making a purchase decision.

Next Steps

Ready to elevate your digital presence? Here’s how you can get started:

  1. Contact Us: Reach out to our team for an initial consultation to discuss your goals and needs.
  2. Free Custom Mockup: We’ll design a custom mockup of your new website within 7 days, with no obligation or cost to you.
  3. Collaborate: If you like our design, we’ll work together to bring your vision to life.

Discover how our tailored website design services can transform your business. Let’s turn your digital presence into a powerful marketing tool that drives sales and growth.

By partnering with Savvy Gents, Inc., you’re investing in a future where your manufacturing website not only meets current demands but is also ready to adapt to future changes and opportunities. Let’s make your digital goals a reality.

author avatar
Chris Davis Partner
Chris Davis leads Savvy Gents, Inc., a web development firm based in the Fayetteville Arkansas.His team excels in digital signage, e-commerce, hosting, SEO, and crafting unique brands and websites using WordPress and Joomla. With offices in Northwest Arkansas they serve various industries.



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