Creating the Perfect Industrial Website: A How-To Guide

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Industrial Site Design: Top 10 Best Practices for 2024


Industrial site design is crucial for any manufacturing or industrial business looking to make a powerful first impression online. Think of your website as the digital front door to your company. It’s often the first point of contact potential customers will have with your brand, making it vital to get it right. A well-designed industrial website not only highlights your services but also engages visitors and drives them to take action.

When crafting an industrial website, focus on user experience (UX) and functionality. A seamless navigation, fast load times, and interactive elements can turn visitors into loyal customers. Here’s a quick checklist for an effective industrial website:

  • Clean Design
  • Mobile Responsiveness
  • Intuitive Navigation
  • High-Quality Content

Savvy Gents, Inc. specializes in creating websites that are not only visually appealing but also highly functional. By prioritizing user experience and understanding the specific needs of industrial clients, they ensure your online presence is robust and effective.

Essential Elements of Industrial Website Design - industrial site design infographic infographic-line-5-steps

Understanding Industrial Site Design

Key Elements of Industrial Site Design

Creating the perfect industrial website involves understanding the unique challenges faced by industrial companies. These include complex products, long sales cycles, and multiple decision-makers. Here are the key elements to focus on:

Clean Design

A clean design is essential for any industrial website. It ensures that visitors can easily find the information they need without being overwhelmed by clutter. A well-organized layout with plenty of white space helps in making the content more digestible.

Branded Elements

Your website should reflect your brand identity. Use consistent colors, fonts, and imagery that align with your brand. This helps in building trust and making your company memorable.

Prominent Logo

Your logo should be prominently displayed on your website. It’s often the first thing visitors notice and helps in establishing brand recognition.

Mobile Responsive

More than 50% of global web traffic comes from mobile devices. Ensuring your website is mobile-responsive means it will look great and function well on all screen sizes, from smartphones to desktops.

mobile responsive design - industrial site design

Intuitive Navigation

Easy-to-use navigation is crucial. Visitors should be able to find what they’re looking for quickly. Use clear menus and logical paths to guide users through your site.

Easy-to-Use Forms

Forms should be simple and straightforward. Whether it’s a contact form or a quote request, make sure it’s easy for users to fill out and submit.

HTTPS Encryption

Security is a top priority. HTTPS encryption ensures that any data exchanged between your website and its users is secure. This is especially important for industrial websites where sensitive information may be shared.

A Contact Us Page

A well-designed contact page can make it easy for potential customers to get in touch with you. Include multiple ways to contact you, such as phone numbers, email addresses, and a contact form.

Great Content

Content is king. High-quality content that addresses the needs and pain points of your target audience can help in building trust and authority. Use a mix of text, images, and videos to keep visitors engaged.

By focusing on these key elements, you can create an industrial website that not only looks great but also functions effectively. This will help in attracting and converting visitors into loyal customers.

Next, let’s explore some best practices for industrial website design…

Best Practices for Industrial Website Design

Creating a standout industrial site design requires a mix of user experience, clear messaging, high-quality visuals, and effective calls-to-action. Below, we dive into some best practices that can elevate your industrial website.

Clean and Intuitive Navigation

User Experience is paramount. Your site should offer intuitive paths to guide visitors effortlessly. Think of it like a well-organized warehouse: everything should be easy to find.

  • Multiple Paths: Provide several ways for users to find what they need. This can include a main menu, sidebars, and internal links.
  • Clear Overview: Offer a clear overview of your products and services. Use categories and sub-categories to help users navigate.
  • Specifications and Form Factors: Detailed information about product specs and form factors is crucial. Engineers and technical buyers need this info to make decisions.
  • 3D Models and Detailed Information: For complex products, consider adding 3D models or detailed diagrams. This can help users understand your offerings better.

High-Quality Content and Visuals

Engaging Visuals are essential. High-quality imagery and videos can make your site more appealing and informative.

  • Professional Photography: Use professional photos to showcase your products. Avoid blurry or pixelated images.
  • Video Content: Videos can explain complex processes or highlight product features. A short documentary or explainer video can be very effective.
  • Case Studies and Testimonials: Share real-world examples and customer testimonials. This builds trust and demonstrates your expertise.
  • Interactive Elements: Include interactive elements like clickable diagrams or virtual tours. These can engage users and keep them on your site longer.

Clear Messaging ensures that visitors understand what you offer immediately.

  • Calls-to-Action (CTAs): Use clear, compelling CTAs to guide users towards actions like requesting a quote or contacting you.
  • SEO Optimization: Optimize your content for search engines. This increases your visibility and drives more traffic to your site.
  • Content Marketing: Regularly update your site with new content, such as blog posts or industry news. This keeps your site fresh and shows your authority in the field.

By implementing these best practices, you can create an industrial website that not only looks great but also provides a superior user experience. This will help in attracting and converting visitors into loyal customers.

Next, let’s look at some examples of effective industrial websites…

Examples of Effective Industrial Websites

American Alloy Fabricators

American Alloy Fabricators is a great example of an industrial website done right. This ASME-certified manufacturer prominently displays their certification on the homepage, which immediately builds trust with visitors. The clear CTA (“Start Your Project Now!”) guides users on their next steps, making the site user-friendly. With intuitive navigation and a blog that showcases their thought leadership, American Alloy Fabricators effectively combines branded design with useful content.

Tex Tech Industries

Tex Tech Industries excels in presenting data-rich pages filled with videos and interactive graphics. These elements highlight the value of their innovative materials and the diverse markets they serve. Eoin Lynch, Executive Director of Sales and Marketing at Tex Tech, emphasizes how diversified content like videos and data sheets helps break down complex aerospace technology for buyers. This trust-building approach makes Tex Tech a leader in their industry.

Dedicated Computing

Dedicated Computing offers highly engineered computing systems, but their website keeps it simple. The homepage features clear messaging that explains what they do, along with a company blog and news section. This approach not only clarifies their services but also engages visitors with fresh content. The DC Spotlight module at the bottom of the homepage is a smart use of space, boosting traffic to their blog and news sections.

Lockheed Martin Corporation

Lockheed Martin is known for aerospace and defense, but their website shines in storytelling. Instead of focusing solely on products, they prominently feature their blog, engaging visitors with articles about their innovations. Video content is used strategically, making complex information accessible and visually appealing. This extensive content builds relationships with visitors, turning them into leads.

Glauber Equipment Packaging

Glauber Equipment Corporation stands out with its clean, minimalist design. The smart use of white space makes the branded red “Request A Quote” button pop. Their homepage features a unique accordion tab module that provides detailed product information without cluttering the page. This design approach ensures visitors can easily find what they need.

M3 Glass Technologies

M3 Glass Technologies uses video marketing effectively. Their homepage features a prominent CTA that draws in users with a hover animation and simple design. Testimonial videos showcase customer perspectives, enhancing trust. This family-owned company combines engaging visuals with a user-friendly interface.


Plex offers ERP manufacturing software and their website reflects their tech-savvy approach. The cutting-edge design is both informative and easy to navigate. They use advanced ecommerce logic, live and virtual training events, and single sign-on systems to connect with customers seamlessly.

Mac Instruments

Mac Instruments focuses on providing detailed product information. Their website includes specifications, form factors, and 3D models that help engineers and procurement managers make informed decisions. This detailed approach ensures users find exactly what they need.


Mattei specializes in air compressors and their website emphasizes trust-building by showcasing industry certifications and customer testimonials. The clean design and intuitive navigation make it easy for users to explore their products and services.

Dehumidifier Corp

Dehumidifier Corp offers industrial dehumidifiers and their site features high-quality imagery and detailed product descriptions. The user-friendly design ensures visitors can easily find the information they need.

Manor Tool & Manufacturing

Manor Tool & Manufacturing uses a straightforward design to highlight their manufacturing capabilities. The site includes case studies and testimonials that demonstrate their expertise and build trust with potential customers.

These examples showcase how effective industrial websites combine clear messaging, engaging visuals, and intuitive navigation to attract and convert visitors. Next, we’ll answer some frequently asked questions about industrial site design…

Frequently Asked Questions about Industrial Site Design

What are the key elements of a successful industrial website?

Creating a successful industrial website involves several key elements:

  • Clean Design: A clean design means an uncluttered, minimalist layout that makes it easy for visitors to find what they need quickly. Avoid too much text and use plenty of white space.

  • Intuitive Navigation: Your site should have simple menus and clear paths for users to follow. Think about how a visitor might search for information and make it easy for them to get there.

  • High-Quality Content: Content should be engaging and informative. This includes detailed product descriptions, blog posts, and industry-specific articles.

  • Mobile Responsiveness: Ensure your website looks and functions well on both desktop and mobile devices. This is essential as more users are accessing websites via their phones.

  • Clear CTAs: Calls-to-action (CTAs) like “Contact Us” or “Request a Quote” should be prominent and easy to find. They guide visitors towards taking the next step.

How can I improve user experience on my industrial website?

Improving user experience (UX) is crucial for retaining visitors and converting them into leads. Here are some tips:

  • Intuitive Paths: Design your website so users can find information quickly and easily. Use clear headings and logical paths to guide them.

  • Engaging Visuals: Use high-quality images and videos to make your site more engaging. Professional photography and video content can help showcase your products and services effectively.

  • Interactive Elements: Incorporate interactive elements like 3D models, virtual tours, or calculators. These can help users better understand your offerings.

  • Clear Messaging: Ensure your messaging is straightforward and addresses the needs of your target audience. Avoid jargon and keep your language simple.

Why is SEO important for industrial websites?

Search Engine Optimization (SEO) is vital for increasing your website’s visibility and attracting more visitors. Here’s why:

  • Increased Visibility: SEO helps your website appear higher in search engine results, making it more likely that potential customers will find you.

  • Higher Search Rankings: By optimizing your content with relevant keywords, you can improve your search rankings. This means more exposure for your business.

  • More Traffic: Better visibility and higher rankings lead to increased web traffic. More visitors mean more potential leads.

  • Better Lead Generation: Effective SEO not only attracts more visitors but also brings in more qualified leads. This can result in higher conversion rates and more sales.

By focusing on these elements, you can create a user-friendly, high-performing industrial website that meets the needs of your audience and drives business growth.


Designing a well-crafted industrial website is more than just aesthetics. It’s about creating a platform that enhances user experience, boosts functionality, and strengthens your brand identity.

Importance of a Well-Designed Industrial Website

A well-designed industrial website serves as the first point of contact for many potential clients. It needs to quickly capture attention, clearly convey your offerings, and guide visitors towards taking action. High-quality visuals, intuitive navigation, and engaging content are essential to keep users interested and coming back.

User Experience and Functionality

At Savvy Gents, Inc., we understand that the user experience is paramount. A seamless, intuitive interface ensures that visitors can easily find information and navigate your site. This reduces bounce rates and increases the likelihood of conversions. Features like mobile responsiveness and easy-to-use forms also play a crucial role in enhancing functionality.

Improved Online Presence

A robust online presence is crucial for any industrial company. A well-optimized website can improve your search engine rankings, making it easier for potential clients to find you. This increased visibility translates into more traffic and, ultimately, more leads and sales.

Boosting Sales and Strengthening Brand Identity

Your website is an extension of your brand. A professional, cohesive design builds trust and credibility. It reflects your company’s values and expertise, which can significantly influence purchasing decisions. By providing valuable content, clear calls-to-action, and a smooth user experience, you can convert visitors into loyal customers, driving sustained business growth.

Investing in a well-designed industrial website is an investment in your company’s future. At Savvy Gents, Inc., we specialize in creating digital experiences that are tailored to meet the unique needs of your business and your customers.

Ready to elevate your online presence? Explore our services and see how we can help you excel.

author avatar
Chris Davis Partner
Chris Davis leads Savvy Gents, Inc., a web development firm based in the Fayetteville Arkansas.His team excels in digital signage, e-commerce, hosting, SEO, and crafting unique brands and websites using WordPress and Joomla. With offices in Northwest Arkansas they serve various industries.



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