Exploring the Best Industrial Website Designs

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Industrial Web Design: 10 Best & Most Innovative 2024


In today’s digital landscape, industrial web design plays a crucial role in shaping user experiences and driving business outcomes. If you’re looking to understand the essentials of industrial web design quickly, here’s what you need to know:

  1. Clean and professional design ensures your site looks trustworthy.
  2. Mobile responsiveness caters to over 50% of web traffic.
  3. Easy navigation helps users find what they need fast.
  4. Great content engages visitors and keeps them on your site longer.
  5. Clear calls-to-action (CTAs) drive lead generation.

Industrial websites need to balance usability with visual appeal to not only attract but also retain visitors. They should be optimized to serve the needs of B2B markets and act as effective lead-generation tools. The functionality of an industrial website must cater specifically to its niche, providing seamless navigation and easy access to important information and forms.

An engaging web design can turn a casual visitor into a potential customer. Incorporating branded elements, a prominent logo, and HTTPS encryption further adds to the credibility of the website. For an industrial business, the right web design could mean the difference between securing contracts and losing out to competitors.

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Key Elements of Effective Industrial Web Design

Creating an effective industrial website requires a blend of clean design, branded elements, and great content. Let’s break down these key elements to understand how they contribute to a successful industrial web presence.

Clean Design

A clean design is essential for any industrial website. It means uncluttered layouts, ample white space, and clear visual hierarchy. This approach makes it easy for visitors to find what they need without feeling overwhelmed.

For example, DOW uses a simplistic design with a lot of white space, making navigation straightforward and user-friendly.

Branded Elements

Incorporating branded elements ensures that your website reflects your company’s identity. This includes using consistent colors, fonts, and logos. For instance, Greenbrier uses green, gray, and blue consistently throughout their site, reinforcing their brand identity.

Prominent Logo

Your logo should be prominently displayed, usually in the header. This helps visitors immediately recognize your brand. A great example is Mercury Marine, where the logo is clearly visible, reinforcing brand recognition.

Mobile Responsive

A mobile-responsive design ensures that your website looks and functions well on all devices. This is crucial as more users access websites via mobile. Penske demonstrates this with a design that works seamlessly on both desktops and mobile devices.

Intuitive Navigation

Intuitive navigation helps users find information quickly and easily. This includes clear menus, drop-down lists, and search bars. Martin Marietta excels in this area, offering easily accessible links and a user-friendly map of their facilities.

Easy-to-Use Forms

Forms should be simple and straightforward to encourage user interaction. CJ Winter saw a 76% increase in form submissions by adding a yellow arrow to guide users. This shows the power of intuitive design in boosting user engagement.

HTTPS Encryption

HTTPS encryption is vital for securing user data and building trust. It protects sensitive information and reassures visitors that their data is safe. This is especially important for industrial websites handling confidential business information.

Contact Us Page

A dedicated Contact Us page makes it easy for visitors to get in touch. It should include multiple contact options like email, phone numbers, and a contact form. Triad Magnetics uses a footer CTA that follows the visitor, making it easy to reach out at any time.

Great Content

Finally, great content is key. This includes well-written copy, high-quality images, and engaging videos. Air Innovations saw a 2,060% increase in clicks by optimizing their content with keyword-focused headers and an SEO-driven knowledge base.

By focusing on these critical elements, your industrial website can become a powerful tool for generating leads and building your brand’s online presence.

10 Best Industrial Website Designs

American Alloy Fabricators

American Alloy Fabricators stands out with its ASME certification prominently displayed on the homepage. This immediately builds trust with visitors. The site features a clear CTA: “Start Your Project Now!”, guiding users on their next step. The intuitive navigation makes it easy for prospects to find information quickly. Their blog positions them as a thought leader by answering common industry questions.

Tex Tech Industries

Tex Tech Industries excels with industry-specific pages filled with videos and interactive graphics. This data-rich content showcases the value of their materials and the diverse markets they serve. Executive Director Eoin Lynch notes that diversified content has helped them stand out as an industry leader. The quality of their website design builds trust with technical and sophisticated buyers.

Dedicated Computing

Dedicated Computing offers complex solutions but maintains a simple design. The homepage title text clearly explains what they do, with subtle branding. The company blog featured in the “DC Spotlight” module boosts traffic and viewership, making complex information accessible.

Lockheed Martin Corporation

Lockheed Martin’s website focuses on storytelling with a prominent blog. This approach highlights their expertise and innovations, converting visitors into leads. Their extensive use of video content diversifies their offerings and engages visitors who prefer visuals. The dedication to innovation and quality is evident throughout the site.

Glauber Equipment Packaging

Glauber Equipment’s smart use of color and minimalist design stands out. The products module below the fold allows users to learn about offerings without using the navigation menu. Their unique CTA execution, with an accordion tab, limits overload while making navigation easy.

M3 Glass Technologies

M3 Glass Technologies utilizes video marketing effectively. The hover animation on their brand-colored CTA draws users in. Testimonials and videos showcase customer perspectives, making their offerings more relatable and trustworthy.


Plex’s cutting-edge design reflects their role as an ERP manufacturing software provider. Personalized experiences and multiple CTAs guide users through their complex offerings. The secondary navigation below the main image helps users know their current page, enhancing usability.

Mac Instruments

Mac Instruments uses a dark theme with in-depth product information. The SEO-rich content ensures they rank well in search results. A back-to-top CTA improves navigation, making it user-friendly.


Mattei’s website features animations and bold headers that draw attention. High-quality product images and SEO-rich copy make it easy for users to find what they need, improving user engagement and search engine visibility.

Dehumidifier Corp

Dehumidifier Corp employs A/B testing and growth-driven design. Their iterative approach and data-driven decisions ensure their website evolves with user needs, enhancing user experience and conversion rates.

Frequently Asked Questions about Industrial Web Design

What are the 3 types of web design?

Static Web Design: This type is like a digital brochure. It’s simple and doesn’t change much after it’s created. Static websites use HTML and CSS. They are great for small businesses or individuals who need a basic online presence. They’re fast and cost-effective.

Dynamic Web Design: These websites are more complex. They use scripting languages like JavaScript, PHP, or ASP.NET. Dynamic sites can update in real time. They are ideal for businesses that need to provide an interactive experience, like blogs or pages that change based on user feedback.

eCommerce Web Design: Designed for selling products online, eCommerce sites handle product listings, shopping carts, and transactions. They are built on platforms like Shopify or WooCommerce. These sites need to be secure and user-friendly to ensure a smooth shopping experience.

Is the web design industry growing?

Yes, the web design industry is growing. The compound annual growth rate (CAGR) for the industry is increasing. More businesses are realizing the importance of a strong online presence. This growth is driven by the need for better user experiences and the rise of mobile internet use.

Industry revenue is also on the rise. As more companies invest in their websites, the market size expands. This creates more opportunities for web designers and developers.

Does 75% of website credibility come from design?

Yes, according to Stanford University research, 75% of a website’s credibility comes from its design. A professional-looking website can boost your business reputation. It makes users more likely to trust and engage with your site.

Business reputation is crucial. A well-designed site can make a significant difference in how potential customers perceive your company. This is why investing in professional web design is so important.

Next, we’ll dive into the conclusion, wrapping up the key points and emphasizing the importance of custom web solutions for your business.


At Savvy Gents, Inc., we understand the critical role a well-designed website plays in your business’s success. It’s not just about looking good—it’s about creating a seamless user experience, enhancing functionality, and boosting your online presence.

A custom web solution tailored to your needs can transform your website into a powerful tool for sales and brand identity. When your site is easy to navigate and visually appealing, visitors are more likely to stay, explore, and convert into loyal customers.

Our commitment to excellence ensures that every website we craft is not just functional but also aligns with your business goals. We focus on:

  • User Experience: Intuitive designs that make navigation a breeze.
  • Functionality: Features that enhance user engagement and drive conversions.
  • Online Presence: SEO-optimized content to improve visibility and attract the right audience.
  • Sales: Clear calls-to-action and streamlined processes to boost sales.
  • Brand Identity: Consistent branding elements that make your business memorable.

Investing in a custom web solution with Savvy Gents, Inc. means you’re not just getting a website—you’re getting a strategic partner dedicated to your digital success.

Ready to elevate your online presence? Explore our web design services and let’s create a website that not only meets but exceeds your expectations.

By focusing on user experience, functionality, and a strong online presence, your business can thrive in the digital landscape. Let’s craft a web design that truly represents your brand and drives success.

Stay ahead, stay digital, and let’s thrive together.

author avatar
Chris Davis Partner
Chris Davis leads Savvy Gents, Inc., a web development firm based in the Fayetteville Arkansas.His team excels in digital signage, e-commerce, hosting, SEO, and crafting unique brands and websites using WordPress and Joomla. With offices in Northwest Arkansas they serve various industries.



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