2024’s Leading SEO Experts: Who They Are and Why You Need Them

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SEO Experts: Top 10 Influencers to Trust in 2024


In the ever-changing field of digital marketing, staying visible online can feel like navigating a maze. This is where SEO experts come into play. They have the knowledge and experience to help your business improve visibility and drive organic traffic. Here’s a quick answer to why you need SEO experts: They boost your website’s visibility, attract the right audience, and help your business grow in the digital landscape.

  • Increase Website Traffic: Drive more visitors to your site.
  • Boost Visibility: Get found easier by potential customers.
  • Generate Leads: Attract more qualified leads.
  • Grow Revenue: Turn traffic into paying customers.

SEO Evolution and the Digital Marketing Landscape

The world of SEO has evolved dramatically over the years. What used to work, like keyword stuffing or simplistic backlinks, is now outdated. Today, search engines prioritize high-quality content, user experience, and relevance. Understanding these changes is crucial for online success.

The role of SEO experts is more vital than ever. They stay ahead of algorithm updates, understand the latest trends, and employ strategies that drive results. In an age where online visibility is key to business success, partnering with an SEO expert can give you a significant edge over competitors.

I’m Derrick Askew, the visionary leader behind Savvy Gents, Inc., and an expert in navigating the complexities of SEO and digital marketing. With over thirteen years of experience, I’ve helped businesses worldwide enhance their online presence and achieve digital growth. Now, let’s dive deeper into why you need SEO experts.

Benefits of Hiring SEO Experts - seo experts infographic process-5-steps-informal

Top 10 SEO Experts of 2024

1. Rand Fishkin

Rand Fishkin is a name that resonates with anyone familiar with SEO. As the former CEO of Moz and the current founder of SparkToro, Rand has been a pioneer in the field. His approach to SEO is both data-driven and innovative. Rand’s blog posts and whitepapers are must-reads for anyone wanting to stay ahead of the curve. He frequently speaks at global conferences, sharing insights that help businesses improve their search engine visibility.

2. Lily Ray

With over a decade of experience, Lily Ray has become a trailblazer in the SEO industry. She is currently the Senior Director of SEO at Amsive Digital. Lily is particularly known for her deep dives into Google algorithm updates. Her expertise helps businesses adapt to these changes and maintain their rankings. Lily’s insights are often featured in top publications, making her one of the most trusted voices in SEO today.

3. Joost De Valk

Joost De Valk is the founder and CEO of Yoast, a leading SEO and website optimization software company. With a background in web development, Joost has been instrumental in making SEO accessible to everyone, especially through his Yoast SEO plugin for WordPress. His contributions to the field have been recognized globally, and he continues to be a leading figure in SEO.

4. Danny Sullivan

Danny Sullivan is a veteran in the SEO world with over 20 years of experience. He founded Search Engine Land, a go-to resource for SEO professionals. Danny also hosts the annual Search Marketing Expo (SMX), where he shares his invaluable insights on the latest SEO trends. His work has helped countless businesses improve their online visibility.

5. Brian Dean

Brian Dean is the founder of Backlinko, a blog that offers actionable SEO advice. Known for his in-depth case studies and practical tips, Brian has helped many businesses achieve higher rankings and increased traffic. His expertise in link building and content optimization makes him a sought-after consultant and speaker.

6. Aleyda Solis

Aleyda Solis is an international SEO consultant and the founder of Orainti. Her expertise spans technical SEO, content marketing, and international SEO. Aleyda is a frequent speaker at industry conferences and offers customized SEO consulting services. Her work has helped many businesses achieve their organic search visibility goals.

7. Neil Patel

Neil Patel is a well-known entrepreneur and digital marketer. He co-founded Crazy Egg, Hello Bar, and KISSmetrics. Neil’s blog, Quick Sprout, offers tutorials and advice on SEO, content marketing, and conversion rate optimization. His insights have been featured in major publications, making him one of the most influential voices in digital marketing.

8. Evan Bailyn

Evan Bailyn is the founder and CEO of First Page Sage, a company that specializes in helping businesses rank higher in search engine results. With over 15 years of experience, Evan has built a reputation for delivering tangible results. He has also authored two books on SEO, providing valuable insights for entrepreneurs and business owners.

9. Matt Diggity

Matt Diggity is the founder of Diggity Marketing, an SEO agency known for its effective strategies. Matt’s expertise in link building and technical SEO has helped many businesses improve their online visibility. He is also a frequent speaker at conferences, sharing his knowledge with the wider SEO community.

10. Vanessa Fox

Vanessa Fox is the creator and founder of Nine By Blue, a company that offers SEO services and education. Vanessa is known for her work in developing tools and strategies that help businesses improve their search engine rankings. Her contributions to the field have made her a respected figure in the SEO community.

These experts are leading the charge in SEO, helping businesses navigate the complexities of search engine optimization. Hiring any of these professionals can provide you with the insights and strategies needed to improve your online presence.

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Why You Need SEO Experts

Benefits of Hiring SEO Experts

SEO experts offer a range of benefits that can significantly improve your business’s online presence. Here’s how:

  • Improve Website Traffic: By optimizing your website for search engines, SEO experts help increase organic traffic. This is crucial because 49% of shoppers use Google to discover new products. More traffic means more potential customers.

  • Increase Visibility: Ranking high on search engine results pages (SERPs) boosts your brand’s visibility. Users trust top listings more, which can lead to increased click-through rates and greater brand recognition.

  • Lead Generation: SEO doesn’t just bring any traffic; it attracts qualified leads. These are visitors who are genuinely interested in your products or services, making them more likely to convert.

  • Revenue Growth: Higher traffic and better leads naturally translate to increased sales and revenue. SEO leads have an average close rate of 14.6%, compared to just 1.7% for outbound leads.

SEO experts also handle essential tasks like:

  • Keyword Research: Identifying the right keywords to target is crucial for attracting the right audience. Tools like Google Keyword Planner can help find relevant keywords with good search volume and low competition.

  • Content Creation: High-quality, informative content tailored to your audience’s needs can result in higher engagement and lead generation. A tech company realigned its content strategy based on insights from a top SEO content strategist, resulting in higher engagement and lead generation.

  • Link Building: Acquiring high-quality backlinks improves your site’s authority and ranking. Effective strategies include guest blogging and influencer outreach.

  • Technical Audits: Ensuring your website is technically sound is vital. This includes improving site speed, fixing broken links, and ensuring mobile-friendliness.

  • On-Page Optimization: This involves tweaking elements like titles, headers, and meta descriptions to make your content more search engine-friendly.

Cost of Hiring SEO Experts

Hiring SEO experts involves costs that can vary widely based on your needs and budget. Here’s a breakdown:

  • Monthly Budgets: Small SEO campaigns can cost between $500 to $1,500 per month. Larger, more comprehensive campaigns can go upwards of $5,000 per month.

  • Hourly Rates: Some SEO experts charge by the hour, with rates typically ranging from $75 to $200 per hour. This can be a flexible option for businesses with specific, short-term needs.

  • Small Business Recommendations: For small businesses, investing in affordable SEO services can offer a significant return on investment. Small business SEO services are often more affordable and targeted, making them a cost-effective solution for improving online visibility.

Understanding these costs and benefits can help you make an informed decision about hiring an SEO expert. Up next, we’ll explore how to choose the right SEO expert for your business.

How to Choose the Right SEO Expert

Choosing the right SEO expert can be challenging but crucial for your business. Here’s a step-by-step guide to help you make an informed decision.

Assess SEO Needs

First, understand your business’s specific SEO needs. Do you need help with keyword research, content creation, or link building? Maybe you need a thorough technical audit or on-page optimization. Knowing what you need will help you find the right fit.

Calculate Fair Compensation

Compensation can vary widely. Some SEO experts charge a monthly retainer, while others may work hourly.

  • Monthly Budgets: Typical monthly retainers range from $500 to $5,000, depending on the expert’s experience and the scope of work.
  • Hourly Rates: Hourly rates can range from $50 to $200. This is ideal for short-term projects or specific tasks.

Write Job Descriptions

A clear job description is essential. Specify the goals you want to achieve, such as increasing organic traffic or improving keyword rankings. Include necessary skills like familiarity with Google Analytics, SEMrush, AHrefs, Moz, and technical SEO.

Evaluate Track Records

Look for experts with proven success. Check their case studies, client testimonials, and past results. For example, Chris Horton from Dr. Rankwell highlights the importance of explaining strategies to clients so they feel confident in the decisions being made.

Key Skills of SEO Experts

  • Communication: Essential for explaining strategies and results.
  • Technical SEO: Includes site audits, mobile-friendliness, and page speed optimization.
  • Content Optimization: Creating engaging, keyword-rich content.
  • Analytics Tools: Proficiency in tools like Google Analytics, SEMrush, AHrefs, and Moz.

SEO Experts vs. SEO Agencies

Deciding between an SEO expert and an SEO agency depends on your needs and resources.

  • Pros and Cons:
  • SEO Experts: Offer specialized, focused expertise. Ideal for targeted tasks but may lack the breadth of services.
  • SEO Agencies: Provide a comprehensive suite of services but can be more expensive.

  • When to Hire:

  • SEO Experts: Best for specific, specialized tasks or short-term projects.
  • SEO Agencies: Suitable for comprehensive, long-term SEO strategies.

  • Strategic Alignment: Ensure the expert or agency aligns with your business goals. Whether it’s increasing local visibility or launching a new product, alignment is key for success.

By following these steps, you can find the right SEO expert who will help your business grow.

Next, we’ll address some frequently asked questions about SEO experts.

Frequently Asked Questions about SEO Experts

What does an SEO expert do?

An SEO expert helps your website rank higher in search engines. They use various techniques to improve your site’s visibility and attract more visitors. Here are some key tasks they handle:

  • Keyword Research: Finding the right keywords that your potential customers are searching for. This helps in targeting the right audience and driving relevant traffic to your site.

  • Content Creation: Producing high-quality, engaging content that answers users’ questions. This not only attracts visitors but also keeps them on your site longer.

  • Link Building: Acquiring high-quality backlinks from authoritative websites. Each link acts like a vote of confidence, signaling to search engines that your content is valuable.

  • Technical Audits: Ensuring your website is technically sound. This includes checking site speed, mobile-friendliness, and fixing any errors that might hinder your site’s performance.

Are SEO experts worth it?

Absolutely. Hiring an SEO expert can bring significant benefits to your business:

  • Traffic Increase: More visibility in search engines means more visitors to your site. This can lead to higher sales and revenue.

  • Visibility Boost: Ranking higher in search results makes your business more visible to potential customers. This can improve brand awareness and credibility.

  • Lead Generation: Targeting the right keywords and creating valuable content can attract potential customers who are ready to buy. This can lead to more leads and conversions.

How much does an SEO expert cost?

The cost of hiring an SEO expert can vary widely based on experience, expertise, and the scope of work. Here’s a general breakdown:

  • Monthly Budgets: Small businesses might spend anywhere from $500 to $1,500 per month on SEO services. Larger campaigns can cost upwards of $5,000 per month.

  • Hourly Rates: Some SEO experts charge by the hour. Rates can range from $75 to $200 per hour, depending on their expertise and the complexity of the work.

  • Small Business Recommendations: For small businesses, it’s often best to start with a smaller budget and focus on high-impact areas like local SEO and content creation. Look for affordable SEO packages that include essential services like keyword research and on-page optimization.

By investing in SEO, you can achieve long-term growth and a higher return on investment.

Next, let’s explore how to choose the right SEO expert for your business.


In the rapidly changing digital landscape, SEO experts are crucial for business success. Their skills help improve website traffic, boost visibility, and generate leads, which ultimately drives revenue growth.

At Savvy Gents, Inc., we understand the value of SEO. We use cutting-edge strategies to ensure your business stands out. Our team stays ahead of trends, ensuring your digital marketing efforts are effective and up-to-date.

The Future of SEO

The future of SEO is exciting. With advancements in AI and data analytics, SEO will become even more powerful and personalized. Google’s introduction of AI-powered tools, like the Search Generative Experience (SGE), is a game-changer. These tools promise to transform how we approach search engine optimization, making it more interactive and effective.

Digital Marketing Strategies

To stay competitive, businesses must integrate SEO with other digital marketing strategies. This includes content marketing, social media, and email campaigns. A holistic approach ensures a strong online presence and sustainable growth.

Investing in SEO is a strategic move. It’s not just about keeping pace with the competition; it’s about setting the pace. By partnering with Savvy Gents, Inc., you gain access to top-tier SEO expertise that will propel your business to new heights.

Ready to boost your online visibility and drive business growth? Contact us today and let’s embark on this digital journey together.

author avatar
Chris Davis Partner
Chris Davis leads Savvy Gents, Inc., a web development firm based in the Fayetteville Arkansas.His team excels in digital signage, e-commerce, hosting, SEO, and crafting unique brands and websites using WordPress and Joomla. With offices in Northwest Arkansas they serve various industries.



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