Google just rolled out a new feature called “What’s Happening” for Google Business Profiles (GBP), and it looks a lot like a social media feed. Right now, this feature is only live for restaurants, but we expect it to expand to other industries very soon. If you’re not already using GBP posts, it’s officially time to start.
What is the “What’s Happening” Section?
This new area pulls in:
- Your latest GBP posts
- Your social media content (if linked)
- Active offers and events
It displays them in one centralized feed on your business profile. For example, if you own a restaurant, potential customers could see that you have live music tonight or a daily special—all without leaving Google Search or Maps.
Why This Matters for Your Business
Google is giving you free marketing space right where it matters most: in front of people actively searching for businesses like yours. But you only benefit if you’re actually using GBP the right way. If your last post was from 2022, you’re invisible in this new section.
How to Optimize for “What’s Happening”
1. Add Your Social Media Links
Google pulls in your recent social media posts—but only if your profiles are connected. Make sure your GBP includes links to your Instagram, Facebook, and other relevant platforms.
2. Publish Events and Offers
Everyone posts updates, but Google favors events and offers in this feed. These get special visibility and encourage customer action. Use GBP to highlight sales, special events, or limited-time promotions.
3. Keep Your Posts Fresh
Posting regularly signals to Google that your business is active. A steady stream of posts can improve your visibility and credibility in local search results.
The Local SEO Angle
GBP has always been critical for local SEO, but now it’s evolving into an engagement platform too. Regular posting, managing events, and sharing offers can:
- Improve local rankings
- Drive traffic to your website
- Boost conversions right from Google Search or Maps
Want Help Managing It All?
If updating your GBP and social channels feels like a full-time job, we’ve got you covered. Savvy Gents, can automate your posting across GBP and social media, keeping your content fresh and optimized while you focus on running your business.
Savvy Gents helps businesses maximize their online presence. From SEO to website management and GBP optimization, we make sure your business gets seen.
Have questions? Contact us today!
